Suck it up, Electrolux... We love you. 

Electrolux want to make vacuum-cleaners from 100% recycled plastic.
Problem: they can't get enough recycled plastic.
Solution: mine the waste plastic that's building up in the sea...

Sounds like a whole new industry: the world is short of it and it's free in the sea. And if you want to hoover pollutants out of the sea, who better than a vacuum cleaner manufacturer to start with? More about this from the Electrolux site.