Saturday

The future is back

This is one of very few digital cameras that looks and probably feels like a film camera. Fujifilm's X100, due 2011. Lots more photos of this lovely-looking camera on engadget, where I got this photo.


How do you explain this phenomenon? Is it retro? Is it a manufacturer deciding that actually, by the 1960s, camera ergonomics were pretty well perfect and the sooner cameras go back to that design, rather than confused users blundering through a thousand buried menu options, the better? Is it just following Leica? Do we expect a new Olympus Trip with zone focus any time soon?

Is it creative to loot the past in a new way? If innovation is defined as something which is "novel and useful", does this count?

Further: DPReview just posted a so-so review (brilliantly flawed seems to sum it up). 

No comments:

Post a Comment